Sorry Sale lovers!

Sorry Sale lovers!


We believe that a sustainable future is a future without over production.

That´s one of the main reasons why we produce our garments on demand. In that way, we only produce when a garment is wanted and we will not over produce garments that nobody is going to buy. No over production, no sale needed. For us that’s sustainability. For us, that’s the future of fashion.



Did you know that 30% of all garments produced don’t even get sold in the stores? Before the production of a product even starts we already know that 30% is never going to reach a customer.  This percentage is included when making production and sales prognoses. It means that 30% of garments is over produced! 

What is happening with all these extra garments? Well, different answers are possible. A part is recycled, donated or sold to 3th world countries. And another part is simply burned.

Not a modern and sustainable idea to us.

standard sizes and over production

In the fashion industry over production is common. Having a standard sizes system is making it even worse. For every product needs to be predicted how big quantity per size is going to sell. And that leads to more over production than if you would only have one size, or a product without sizes. For example: if you have one product, let’s say, a candle holder, you will calculate the amount you think it will sell and add some tolerance, because you don´t want to be out of stock. But if you have a dress, available in 5 sizes, you should calculate the quantity for each size and add some tolerance per size. Which will make the total overproduction more compared to a size less item, such as the candle holder.

That´s why we believe in made-to-measure garments produced on demand. Personal (because who has a standard size?) and sustainable. The future of fashion.


Love Wendy

About me

No more standard sizes and standard fashion. I believe in fashion personalized by you.  Thats why I have founded Studio Heijne. By blogging I hope to add some colour to your daily life. And hopefully inspire you to think outside the box and to try the new way of shopping: personal slow-fashion instead of mass-produced garments.