Customizing

4 reasons why you should try these jeans With this jeans we tackle one of the biggest challenges for women when shopping for denim. 45% of all women struggle to find clothes that fit (according to this New York Post article). Even our own survey with our customers shows that [...]

Standard sizes are crap 'Today I was listening to a conversation between 3 stylish women who sat a few meters from my desk. It went like this: I used to be a size 38, but now I am rather a 40 or 42, but I still buy 38 and pretend [...]

Read about why we are introducing custom made jeans and trousers (scroll down for info about the launch)  It all starts in the fitting room... [caption id="attachment_24656" align="aligncenter" width="2000"] Fitting rooms can be frustrating[/caption] The frustation with fitting rooms. I stand in the cold lights of a dressing room with [...]

[caption id="attachment_23615" align="alignnone" width="595"] Customising Studio Heijne Workday dress[/caption] Custom made is the new black Read here our top 7 list of the best brands (within fashion, sports and even furniture) which offer custom made products. They all have different approach to customization, which is pretty cool. For example, some [...]

Read about the Heijne brand that only had 1 return in 3 years and how we did it! How many of us has ever bought a garment and then returned it? We just loved the garment it was love at first sight but when we try it on…. the fit [...]

Mother’s Day is around the corner for us here in Sweden! (yeah, it's a bit later than in the rest of Europe and USA) Many of us might plan weeks ahead for gift ideas for mom, but for those who have just been reminded by this post, worry not because [...]

Almost all fashion brands use the standard size system (size 34-36-38 etc). The problem with this system is that standard sizes don't benefit you personally. They are not invented to serve you and give you a perfect fitting garment. In contrast, they are invented to benefit mass production. And therefor [...]

Scroll down for the step-by-step measuring guide. I know it's a bit scary to measure your size, if you are not used to do that. It can also be a bit confronting. Maybe you don't want to know your measurements? It can happen for example that you always thought you [...]

Introduction sustainability In May it's time for The Copenhagen Fashion Summit, the world leading summit for sustainability and fashion. Sustainability is quite a complex matter involving a lot of topics such as transparency, circularity, responsibility and innovation. And it touches upon many aspects of making and consuming clothes. As a [...]

The Little Black Dress called Sunday In this blog I will write all about our 100% customizable Little Black Dress Sunday. Sunday dress is designed with the idea of a modern little black dress. A dress which is versatile and which you can wear during the day and the evening. [...]