Our latest look book is out now!
CUSTOM FIT ESSENTIALS – A 100% personal and custom fit wardrobe
Klick this link for the complete look book online
Or download the complete look book as PDF here.
About the collection
With the “Custom fit Essentials” collection we have taken the next step to come closer to our vision: a 100% personal and custom fit wardrobe.
Every wardrobe starts with the most important garments, the essentials, the basics, if you like. The garments you will wear almost every day. These are the garments which are easy to combine with other pieces from your wardrobe. Simply the garments you use the most. Apparently they will live with you over a period of time and you share everything with them. It are the Essentials you will love the most, because they give you so much in return. Above all these garments are always there for you. Because they give you confidence, comfort and most of all let you focus completely on what’s important for you. Essentials are simply the best garments.
High demands
Essentials are also the garments with the highest demands. That’s why they need to have the exact right look, the exact right fabric and a perfect fitting.
The right fit
Forget about bad fitting denim and trousers which are too short or long. With this collection we tackle one of the biggest challenges for women when shopping for basic garments like denim, trousers and blazers. Namely to get a perfect fitting. We solve this issue, because all garments are produced on demand with a custom fit, which gives you the most flattering and comfortable garment.
About the fabrics
All our materials are sourced with sustainability and quality in mind. We use fabrics such as Tencel, dead-stock denim, natural fabrics as pure wool gabardine, Mulberry silk and highly innovative vegan leather, made of pineapple leaves (Pinatex). Mostly, the fabrics are sourced mostly within Europe. And last but not least, all fabrics have been going through quality, wash and wear tests, performed by us.
The inspiration
The inspiration for this collection comes from conversations. Conversations with customers, friends and family about their favorite garments and their challenges when it comes to the fit of clothes. The outcome is also influenced by the designer Wendy Heijnes personal take on what a capsule wardrobe with essential garments is about.
For the colors and the scarf collection the inspiration comes from artist Hilma Klint. Her brilliant art has inspired to the color palette of soft lavender, cashew cognac and diverse arty and geometric motives. These colors lift the essential colors black and white, which form the base for this collection
WAT’S NEW?
- The complete collection is online now! See the collection here
- We will show the “Custom Fit Essentials” collection at Nordic Lab on February 5-7 as part of Fashion Week Trade. On Wednesday evening we will be part of the fashion show. Read more about the event and how to get tickets here.
- Due to our activities att the Fashion Week Trade, the store at Kammakargatan 27 will be closed on Thursday and Friday. Open as usual on Saturday.
