Stories of Heijne

This season, the Studio Heijne Lookbook 2025 celebrates the powerful yet romantic modern woman. We draw inspiration from urban energy and the natural beauty of Japan and Grasse. Above all our collection fuses strength, femininity, and sustainability. A palette of warmth and freshness Our 2025 collection features a warm color palette with bold reds [...]

Studio Heijne opens pop-up shop Studio Heijne opens a pop-up shop in the Beta passage in connection with the NK department store in Stockholm. The store opens in Tuesday the 3th of March in collaboration with the The Wow closet, and is situated in their spacious store. The WOW Closet [...]

Our latest look book is out now! CUSTOM FIT ESSENTIALS - A 100% personal and custom fit wardrobe Klick this link for the complete look book online Or download the complete look book as PDF here. About the collection With the "Custom fit Essentials" collection we have taken the next [...]

Read about the Heijne brand that only had 1 return in 3 years and how we did it! How many of us has ever bought a garment and then returned it? We just loved the garment it was love at first sight but when we try it on…. the fit [...]

Almost all fashion brands use the standard size system (size 34-36-38 etc). The problem with this system is that standard sizes don't benefit you personally. They are not invented to serve you and give you a perfect fitting garment. In contrast, they are invented to benefit mass production. And therefor [...]

Introduction sustainability In May it's time for The Copenhagen Fashion Summit, the world leading summit for sustainability and fashion. Sustainability is quite a complex matter involving a lot of topics such as transparency, circularity, responsibility and innovation. And it touches upon many aspects of making and consuming clothes. As a [...]

The Little Black Dress called Sunday In this blog I will write all about our 100% customizable Little Black Dress Sunday. Sunday dress is designed with the idea of a modern little black dress. A dress which is versatile and which you can wear during the day and the evening. [...]

Pink, either you love it, or you hate it At Studio Heijne we love pink! Because it stands for femininity and has been used as a symbol by human rights movements such as Pussy Hats Project. It's a modern color reflecting our zeitgeist.  For me pink represents a feminist view on [...]

Have you heard about the ZOZO suit? It a Japanese unisex suit which helps you measuring your body size without using the traditional measurement tape. Of course we love this at Heijne. Who doesn't want help measuring? Testing the ZOZO suit. I ordered the suit and tested if it worked [...]

I can't believe it's only 3 weeks ago I met Alexandra Dahlström for the first time in my store! With certain persons you just click and that's how I felt with Alexandra. I fell in love with her from our first "date". We looked at trailers from her coming movies, [...]