Wendy Heijne studied fashion design at ArtEZ University of the Arts in The Netherlands. Right after finishing her bachelor’s degree she got a job offer from H&M head office in Stockholm, to start working there as a designer. Within the 12 years she was loyal to the company, working mainly within management and fashion design functions as well as design recruitment. In addition Wendy has also been freelancing for the Swedish fashion brand Tiger of Sweden and The Swedish Fashion Council amongst others.
Wendy´s vision is to create a fashion brand for the future. That is to say a sustainable brand for modern woman of all lengths, sizes and shapes. Women who don´t compromise when it comes to the quality of her wardrobe, the fitting of her dresses and the way her clothes are produced.
As an entrepreneur Wendy has international aspirations to expand Heijne to a global brand and build an imperium. Beyond fashion design, her passion and interest are within tech, sustainability and the (technical) revolution of fashion.
Wendy, originally from The Netherlands, is living in Stockholm, together with her Swedish husband Peter and 2 small boys.
The videos show you how to take your body measurements correctly. The video guide is language accompanied and we recommend turning on the volume.
Let´s start taking your measurements. You need a measurement tape and 5 minutes of your time. Put yourself in front of a mirror, this can help. Wear tight clothes or only underwear for the best result.
To measure your chest, position and pull the tape measure around your body where your chest is as broadest (under your armpits, around your back and back to the front) to get the right measure.
Fold the measurement tape around your natural waist, where it is as smallest, a few cm above your belly bottom. Keep it parallel to the floor. Avoid holding your breath or pulling your stomach.
TIP: If you are unsure, measure 21 cm straight down from the chest. There is your most defined waist according to our measurement system.
Pull the tape around the widest part of your hips. Adjust the tape measure slightly up and down to ensure that it is the widest part. Look in the mirror to assure you keep the tape straight.
Measure from top of shoulder to desired length.
For dresses measure first to your hips, then bend and adjust measurement tape to
get the right length. For asymmetrical dresses measure to the shortest part of the
For skirt length: Place the tape on your earlier defined waist. Hold the tape on your knee and secure the tape with one hand. Bend forward and measure to the length desired. Measure from your waist (earlier defined) to length desired. For asymmetrical skirts measure to the shortest part of the skirt.
Are you experiencing that the sleeves of your top or dress often too tight around your biceps? We recommend measuring your biceps and adjust the measurement.
Define your biceps by bowing your arm and tensing your muscles. Measure around the widest part of your upper arm.
Measure the exact sleeve length you want. Place the tape on your shoulders and measure to your elbow. Hold the tape on your elbow and let go of the upper part. Then measure the final length from your elbow to the length desired.
Measure the inside of your leg: Place the tape directly under your crotch and measure first to your knee.
Hold the tape on your knee and let go the upper part. Then measure the final length from your knees to the length desired.
Hold your leg straight and place the measuring tape tight around your thigh.
Pay attention that the measuring tape is placed on the largest part of your thigh
Hold your leg straight and place the measuring tape tight around your knee. Pay attention that the measuring tape is placed in the middle of your kneecap.
Place the measuring tape around the fullest part of your calf for the right measurement. Pay attention that the measuring tape is placed straight.