Heijne believes in fashion personalized by you and produced in one size only: your size!
Our vision is based on:
Personal fitting: Every women’s body is unique and finding the right size can be a challenge. At Heijne, you will get the perfect fitting garment without worrying about finding the right size. Therefor you can fill in your own personal size, instead of a standard size. Consequently we adjust our garments to give you the best fitting.
Personal preferences: We make sure we provide beautiful designed collections for modern professional women, while keeping the possibility to include personal preferences. Color, sleeve length or neckline for example, can be changed to match your style.
Production on demand: We see production closely linked to demand as an important key to contribute to a sustainable society. In other words this model leads to minimal waste and eliminates overproduction.
Quality: We always strive to deliver the highest quality. Certainly, this applies to our total offering from product to packaging and service.
The future is custom made!
We see big potential in developing our concept. To clarify we will share our ambition within the coming 5 years:
You will be able to fit our garments online on 3d models mirroring your body shape and size. To clarify we automatically match our garments to the avatar. That means you can skip thinking about sizing and will immediately see if the garment fits your style.
Customization can be done by interactively changing the garment on the avatar. This will certainly makes it easy to customize your garment.
You will be able to get a custom-made garment really fast. That is to say within a couple of days!
Importantly we will provide for a full customizable wardrobe with garment types for both work and play.
The videos show you how to take your body measurements correctly. The video guide is language accompanied and we recommend turning on the volume.
Let´s start taking your measurements. You need a measurement tape and 5 minutes of your time. Put yourself in front of a mirror, this can help. Wear tight clothes or only underwear for the best result.
To measure your chest, position and pull the tape measure around your body where your chest is as broadest (under your armpits, around your back and back to the front) to get the right measure.
Fold the measurement tape around your natural waist, where it is as smallest, a few cm above your belly bottom. Keep it parallel to the floor. Avoid holding your breath or pulling your stomach.
TIP: If you are unsure, measure 21 cm straight down from the chest. There is your most defined waist according to our measurement system.
Pull the tape around the widest part of your hips. Adjust the tape measure slightly up and down to ensure that it is the widest part. Look in the mirror to assure you keep the tape straight.
Measure from top of shoulder to desired length.
For dresses measure first to your hips, then bend and adjust measurement tape to
get the right length. For asymmetrical dresses measure to the shortest part of the
For skirt length: Place the tape on your earlier defined waist. Hold the tape on your knee and secure the tape with one hand. Bend forward and measure to the length desired. Measure from your waist (earlier defined) to length desired. For asymmetrical skirts measure to the shortest part of the skirt.
Are you experiencing that the sleeves of your top or dress often too tight around your biceps? We recommend measuring your biceps and adjust the measurement.
Define your biceps by bowing your arm and tensing your muscles. Measure around the widest part of your upper arm.
Measure the exact sleeve length you want. Place the tape on your shoulders and measure to your elbow. Hold the tape on your elbow and let go of the upper part. Then measure the final length from your elbow to the length desired.
Measure the inside of your leg: Place the tape directly under your crotch and measure first to your knee.
Hold the tape on your knee and let go the upper part. Then measure the final length from your knees to the length desired.
Hold your leg straight and place the measuring tape tight around your thigh.
Pay attention that the measuring tape is placed on the largest part of your thigh
Hold your leg straight and place the measuring tape tight around your knee. Pay attention that the measuring tape is placed in the middle of your kneecap.
Place the measuring tape around the fullest part of your calf for the right measurement. Pay attention that the measuring tape is placed straight.