Introducing our Little Black Dress

Posted by zlatanseebaFebruary 26, 2019January 19, 2022

The Little Black Dress called Sunday

In this blog I will write all about our 100% customizable Little Black Dress Sunday. Sunday dress is designed with the idea of a modern little black dress. A dress which is versatile and which you can wear during the day and the evening. You can wear it for example to the office, during dinner parties or on Sunday brunches.

Sunday dress with short length and short sleeves.

Flattering fit

When designing Sunday dress, it was important for me to make the fitting flattering for different body types. The shape is quite straight and works very nice for straighter body types as well as curvy bodies. We have tested Sunday dress on different women (and men) including myself with beautiful results.

Sunday dress with long length and short sleeves.

Because firstly every woman has difference preferences and secondly different occasions ask for different looks we offer customization. Choose for example the cowl neck, which goes great together with the short kimono sleeves. Or choose a round neck, we think that fits all body types. If you want to cover up you arms in colder times or just because that’s your thing, choose the cascading puff sleeve.

The length

A Little Black Dress wouldn’t be perfect if the length is not perfect. The great thing with Sunday dress that it looks fantastic in any length. It’s really up to you to choose your favorite length. If you choose from the standard available lengths, don’t forget to fill in your own length in the size charts. Because we will adjust the length of the dress, so that the dress length for your dress will look exactly the same on you as on our model.

However, I recommend to not limit yourself to the standard lengths on the picture! For example, get your favorite dress from your wardrobe and measure that specific length. Or measure the perfect length on yourself. See how to that on the following video.

video: Measure the length of your dress

When you found the perfect length, just write the measured length in the purchase note. This note turns up in the purchase process after you have added the product to your chart. We will contact you to confirm the length after purchasing.

The fabric

Another thing which makes this little black dress flattering is the fabric. I decided to use our exclusive Italian Cady Stretch fabric, which is a medium heavy fabric with a fluent drape. It has a bit of stretch, which makes it not only flattering, but also very comfortable.

Sunday with short length and long puff sleeves.

How to style Sunday dress?

You can wear Sunday dress with or without belt. For you, who wants to emphasize the waist, the belt is perfect. Without belt, it’s great for you with a straighter shape. Another thing which also works great with Sunday dress without the belt is layering with trousers. Wear the dress over trousers with a similar drape in the fabric and with flat shoes. And voila, there you have your casual office look!

Some days you might want to add some color to your black outfit. Adding a colorful scarf is the easiest way to achieve that. Either tie a small bandana scarf around the neck or in your hair, or drape a large scarf nonchalant around your shoulder.

The great thing of a Perfect Little Black Dress is that it works with all sorts of shoes. For a comfortable and cool, modern look combine with sneakers. For the office, flat men shoes or any other flats work great. Boots are great, especially good looking in my opinion if you choose a longer length for the dress, so there is no bare leg visible. And for more elegant occasions or if you simply want to look taller, heels are amazing. Try heels in a different color than black for a eye catching accent.

Style with boots when you have a longer length.

Care tips for Sunday dress

First of all, this Little Black Dress is designed with a loose-fitting armhole and therefor unpleasant odors will not easily get stuck in the fabric. We recommend weathering the dress first and then spray some linen water for a super fresh scent.

Small dried spots can often be taken away by gently rubbing the fabric with another clean part of the same fabric. Try it, it really works! If the stain doesn’t disappear you can use a wet cloth. But please rub gently.

If you have to wash the Italian fabric, we recommend dry cleaning. I have tested washing in the wash machine, and it is possible when there is no other choice, but I think the glisten in the fabric and the hand feel lose their exclusive surface.

I think this is all that you need to know about Sunday little black dress. Let me know in the comments if you have any questions/comments or write me a note!

PINK

Posted by zlatanseebaFebruary 18, 2019January 19, 2022

Pink, either you love it, or you hate it

At Studio Heijne we love pink! Because it stands for femininity and has been used as a symbol by human rights movements such as Pussy Hats Project. It’s a modern color reflecting our zeitgeist. For me pink represents a feminist view on equality (both for women and men) and a strong but friendly female force.

Pink Revolution top featured in Odalisque magazine

Revolution top in powder pink. Click to customize.

Short history of pink

Pink was seen as a shade of red for centuries ago. Light-red, as it was called then, has long been a symbol for manliness, because it was associated with the god of war called Mars.

It wasn’t until the beginning of the 20^th century that the color pink started to represent femininity. But soon the symbolic value went down, and pink started to link with childishness and girly instead. Unfortunately, it lost status and became a difficult color to relate to between the 30ties and 80ties.

Scarf Blush featured by Lifestyle magazine Rum Design.

The rise of pink

It started to change again in the nineties. Power comes slowly back in the symbolic value of color pink. American Riot GRRRL (underground feminist movement) dressed in pink for example. Furthermore, pink became a color representing the fight against breath cancer. And recently it became the color of the knitted hats from the earlier named Pussy Hats project while protesting against Trump becoming president.

Now pink has become a symbol for Women on the way up from an economic, cultural and political point of view.

The meaning of pink 2019.

Since pink is a combination of red and white, both colors add a little to its characteristics. It gets the lust for action from the red color, and the white color gives it an opportunity to achieve success and insight. Passion and power from the color red, softened with the purity and openness of the white color completes pink color meaning. The deeper the pink color, the more passion and energy it radiates.

Productpicture of light pink silk belt with metal d-rings — Pink silk belt by Heijne

Pink has been in fashion for some seasons now, from strong pink to pastel pink. As a result, we see pink more and more as common color around us. In interiors for example and of course on garments.

At Studio Heijne we are not done with pink yet for sure! We have many products in the this beautiful color, from belts to scarves and silk dresses.

How do you feel about pink?

Let me know in the comment field under the blog!

Love Wendy

Get a ZOZO suit for free

Posted by zlatanseebaFebruary 6, 2019January 19, 2022

Have you heard about the ZOZO suit? It a Japanese unisex suit which helps you measuring your body size without using the traditional measurement tape. Of course we love this at Heijne. Who doesn’t want help measuring?

Testing the ZOZO suit.

I ordered the suit and tested if it worked better than measuring with a tape. The package arrived and I fitted the dotted suit. I love the design, it makes me think about artist Yayoi Kusama

After putting on the suit, I had to turn around slowly in front of my mobile, while the ZOZO app made pictures. A few seconds later the app created a 3d avatar of my body shape with all my measurements.

The measurements are pretty correct. The differ sometimes 1 cm or 2, but according to me that is quite accurate. When you use a measurement tape the result can also differ 1 or 2 cm, depending on various factors. For example, the time of the day can affect the result, but also the time of the month, especially for women. In the end a cm or 2 won’t affect the fitting a lot. I would draw the line for accuracy at 3 cm.

ZOZO had a special promotion offer, which made it possible to order a trouser and a t-shirt for free. I ordered these garments and they will be custom made accordingly the measurements from the 3d avatar. I will definitely let you know if the fitting was better than standard size garments, when I finally receive them. I hope I will get them fast, because it’s already more than 4 weeks ago I ordered them! They might have the great technique, but they are pretty slow i my opinion.

My conclusion is that the ZOZO suit works very fine. It’s perfect if you prefer to use modern technique instead of the traditional measurement tape.

Get a ZOZO suit for free!

You can get the suit for free. If you are interested get it here: https://zozo.com/se/en/

Use the ZOZO suit to get the perfect fit at Heijne.

When you have your personal avatar you can use it to get your measurements right when ordering at www.studioheijne.com. After you have created your custom garment, you continue to the size charts. Firstly pick your nearest standard size, secondly either change your measurements for hand according the 3d-avatar you got from using ZOZO or just email a screen dump from your avatar to [email protected] after you have placed your order. We make sure to fix the perfect fit!

Thanks ZOZO for sharing the same vision: Custom clothing and a size free world.

Please leave any comments or questions!

Love Wendy

The making of Alexandra Dahlströms dress for the Guldbagge gala

Posted by zlatanseebaFebruary 5, 2019January 19, 2022

I can’t believe it’s only 3 weeks ago I met Alexandra Dahlström for the first time in my store! With certain persons you just click and that’s how I felt with Alexandra. I fell in love with her from our first “date”. We looked at trailers from her coming movies, for example “Dream baby dream“. We found out that we share the same passion about equal right for women and men. Additionally, we talked about the challenge of being a female entrepreneur in (still) a man’s world.

Starting the design process

Our first meeting made me extra motivated to design a dress for her, despite the very limited time (only 2 weeks). Firstly, we had a fitting with dresses from my collection to find the right shape. As we only had 2 weeks before the Guldbagge gala, we didn’t have time for an extra fitting to try new shapes, so it was quite risky!

Week 1

The next week I spent time to source for the right fabric. Alexandra had sent me some pictures with inspiration, and we soon agreed that we would go for glamour theme. Therefore the choice for a metallic fabric was quickly made.

My fabric supplier Taroni from Italy helped me out. They have fantastic silk qualities, all made in their factory in Italy. There was no time for production of new fabric and fortunately I found an amazing fabric in stock. This exclusive wavy plisse fabric is made of silk and metal. The fabric was sent with Express to Lithuania, where my atelier is located.

Week 2

The atelier was stand by, ready for action. I already sent them the sketches and all the measurements. Within a few days the gala dress was on the way to Sweden.

The weekend before the big day

On Saturday, only 2 days before the gala, Alexandra and I had a fitting at her place. The last one, I thought. But in reality, the dress wasn’t a perfect fit. Therefore we decided to do some improvements. As a result, I spent the whole Sunday sewing. Frankly, I was pretty nervous for the delivery on Monday. The moment of truth! It was going to be right or wrong, nothing in-between.

The moment of truth

Here is the result. Let me know if you like it in the comments please!

Kram Wendy

Production on demand is the future according to Mc Kinsey & Company

Posted by zlatanseebaJanuary 19, 2019January 19, 2022

Every year Mc Kinsey & Company publish “The State of fashion” report. The report describes the big tendencies within fashion and predicts where fashion is heading in the future.

When I first read this report, I made a spontaneous dance and shouted YES! Because this report is not just any confirmation, but it’s THE confirmation from one of the world leading management consultancy agencies, to be precise Mc Kinsey & Company in collaboration with The Business of Fashion. And it’s great to get the confirmation that we are thinking right at Heijne.

Top 10 Trends: Production in demand.

In their top 10 list of Trends for 2019 “production on demand” is mentioned as one of the key trends. I quote: “Brands do not win in the next decade without transforming to a demand- focused model.” As you know Heijne is all about production on demand. Production on demand means that we produce a garment only when we there is a buyer for that garment. Because, firstly, it´s the only way to produce personalized garments, and secondly it will lead to less waste and overproduction. Read here more about why production on demand is sustainable.

Personalization.

What really made my day was that they wrote about personalization and made-to-measure as the up and coming trend! Therefor the quote I like most in the whole report is as following: “the rise in on demand production will lead to a spike in personalization, and a new generation of customized clothing start- ups, creating an new definition of “made to measure”. ”

They are talking about us, I realized! That makes me very happy. Consequently, I just want to stand on a roof top, waving and screaming: HELLLOOO! We are here and we are ready!

Above all I feel excited that my passion, the vision I have been talking about for years now, is confirmed by this major and important Trend report The State of Fashion 2019.

There can’t be a better start for the year 2019!

Challenge

One of the other trends from the report is Now or Never, which means the demand from the customer to receive products faster and faster.

That is the challenge with the on-demand model as we use it. Therefor we work hard to improve lead times. Read more about other goals we set in our 5-year plan here. Additionally I think that in the future, with our own production, we will be able to custom fitted garments as fast as within 2 days.

More about “The State of Fashion 2019” report

As I wrote before, Mc Kinsey & Company, recently published their yearly State of Fashion report. Their team of global experts conduct fresh research and analysis to see clear global directions and trends within the fashion industry. In the report they state 10 leading trends for 2019. If you are interested in reading the whole report, read more and download it here.

sewmachine — Production on demand in our atelier

Sustainable Sale?

Posted by zlatanseebaJanuary 11, 2019January 19, 2022

Sustainable Sale?

I have just activated Sustainable January SALE. One of the things we think are important at Heijne is that we are sustainable. No overproduction we say. We produce on demand, custom made. That means that we don´t have stock.

We release new products or capsule collection, every now and then, when it suits us and our customers. Not regularly every season like most brands or every month like fast fashion brands. So we don´t need to make place in the store for new collections either.

These are the 2 reasons why we actually don´t need to have a big SALE in the end of the season.

So the question is: Why do we have a SALE ?

That´s what I like to explain.

When I say we don´t have a stock, I mean that we don´t have any ready made garments in stock. What we do have is a fabric stock. Our atelier in Lithuania holds the stock. We make sure we only have small badges of fabric and certainly not hold loads of unnecessarily quantity. Every time a garments is produced the fabric stock shrinks. For some fabrics we refill the fabric stock every now and then, but other fabrics are limited editions. When these fabric rolls are finished, we won´t order the fabric again.

What´s the difference?

The difference between other brands and Heijne, is that most brands use all fabric and decide which and how many garments they will produce, before they even know what the customer wants. Often fashion brands make different garments in the same fabrics. For example a trouser, and a skirt and blazer are made from the same wool fabric. But what if customers prefer the trousers? And they don´t like the blazer so much? Then you end up with a lack of trousers and way too many blazers.That is a waste of resources and definitely unsustainable in my opinion.

This will never happens too us. Because you decide where we use the fabrics for. Not our company. If you want trousers, we will make trousers of the fabric. And if the blazers are not selling well, we still won´t have a stock with blazers no one wants. See my point?

Our sale only exists out of a very limited amount of samples for customers to try out i the store. Not over produced garments , which we want to get rid of.

They only down side is that our samples are produced in standard sizes (we have to compare with something when we do a fitting) and are often limited in size choices. That means that unfortunately we are not able to offer all women our sale items. Sorry for this inconvenience!

To conclude I would say YES , it is possible to have SALE and be sustainable at the same time. We call it our Sustainable SALE

Top 4 (fashionable) exhibitions to see now!

Posted by zlatanseebaJanuary 2, 2019January 19, 2022

HAPPY NEW YEAR!

What is a better way of starting 2019 than with some amazing mind blowing exhibitions?

Here comes my top 4 fashion exhibitions in Sweden. Certainly, they are on my TO DO list for January. Actually, the first visit is planned today. And if you don´t make it to all 4 of them in January, no worries, most of them show another month or 2.

Top 4 fashion(able) exhibitions in Sweden

1. Margiela, the years with Hermès

Where: at Artipelag, Stockholm

When: until the 10th of March.

Another fabulous international exhibition earlier showed at the MoMu in Antwerpen. Between 1997 and 2003 Martin Margiela was the head of design womenswear at Hermès. At this exhibition his creations from this era are shown with garments, videos and sketches. In addition, you can see designs from his own brand Margiela. Read more on their website

2 William Morris (you know, from the famous Miller wallpaper)

Where: Millesgården, Stockholm.

When: until the 3rd of February

Hurry up for this one! Millesgården is always worth a visit for their amazing statues and garden. And with the current exhibition it´s certainly on my priority list coming month. Williams life is shown by art, wallpaper, fabrics and furniture. If you love his flower prints, this one is a must! Read more here

picture of Balenciaga exhibition — Balenciaga, Master of couture

3. Balenciaga, Master of Couture

Where: Textile museam in Borås

When: until the 21st of April

This exhibition is definitely worth a city trip to Borås! I am planning to see it in the coming week. It`s an international exhibition, first showed in Victoria and Albert museum in London before coming to Borås. The exhibition focuses on the years 1950-1960; which is the time that Cristobal Balenciaga created revolutionary design which changed the fashion of that time. Read more here

4. Kirsty Mitchell, Wonderland

Where: Fotografiska, Stockholm

When: until the 3rd of March.

The exhibition showcases a beautiful, fairytale like photo project. The project took 5 years to finish and was for Kirsty a part of the grieving process of her mother, who died of cancer.

SIZE DK/DE/SE/NL /AT	32	34	36	38	40	42	44	46	48	50	52	54
SIZE	XS		S		M		L		XL		XXL
CHEST (CM)	76	80	84	88	92	96	100	104	110	116	122	128
WAIST (CM)	60	64	68	72	76	80	84	88	94	100	106	112
SEAT (CM)	84	88	92	96	100	104	108	112	117	122	127	132
SHOUDER LENGTH (CM)	12.7	12.8	12.9	13	13.1	13.2	13.3	13.4	13.5	13.6	13.7	13.8
YOUR HEIGHT (CM)	169	169	169	169	169	169	169	169	169	169	169	169

COMPARABLE INTERNATIONAL SIZES
Our size (DE/SE/NL/DK/AT)	32	34	36	38	40	42	44	46	48	50	52	54
USA	0	2	4	6	8	10	12	14	16	18	20	22
UK	6	8	10	12	14	16	18	20	22	24	26	28
France	34	36	38	40	42	44	46	48	50	52	54	56
Italy	38	40	42	44	46	48	50	52	54	56	58	60
SML	XS		S		M		L		XL		XXL

The Little Black Dress called Sunday

Flattering fit

The length

The fabric

How to style Sunday dress?

Care tips for Sunday dress

Pink, either you love it, or you hate it

Short history of pink

The rise of pink

The meaning of pink 2019.

Testing the ZOZO suit.

Get a ZOZO suit for free!

Use the ZOZO suit to get the perfect fit at Heijne.

Starting the design process

Week 1

Week 2

The weekend before the big day

The moment of truth

Top 10 Trends: Production in demand.

Personalization.

Challenge

More about “The State of Fashion 2019” report

Sustainable Sale?

So the question is: Why do we have a SALE ?

What´s the difference?

HAPPY NEW YEAR!

Top 4 fashion(able) exhibitions in Sweden

1. Margiela, the years with Hermès

2 William Morris (you know, from the famous Miller wallpaper)

3. Balenciaga, Master of Couture

4. Kirsty Mitchell, Wonderland

Studio Heijne

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