Studio Heijne opens pop-up shop Studio Heijne opens a pop-up shop in the Beta passage in connection with the NK department store in Stockholm. The store opens in Tuesday the 3th of March in collaboration with the The Wow closet, and is situated in their spacious store. The WOW Closet [...]
Our latest look book is out now! CUSTOM FIT ESSENTIALS - A 100% personal and custom fit wardrobe Klick this link for the complete look book online Or download the complete look book as PDF here. About the collection With the "Custom fit Essentials" collection we have taken the next [...]
Read about the Heijne brand that only had 1 return in 3 years and how we did it! How many of us has ever bought a garment and then returned it? We just loved the garment it was love at first sight but when we try it on…. the fit [...]
Almost all fashion brands use the standard size system (size 34-36-38 etc). The problem with this system is that standard sizes don't benefit you personally. They are not invented to serve you and give you a perfect fitting garment. In contrast, they are invented to benefit mass production. And therefor [...]
Introduction sustainability In May it's time for The Copenhagen Fashion Summit, the world leading summit for sustainability and fashion. Sustainability is quite a complex matter involving a lot of topics such as transparency, circularity, responsibility and innovation. And it touches upon many aspects of making and consuming clothes. As a [...]
The Little Black Dress called Sunday In this blog I will write all about our 100% customizable Little Black Dress Sunday. Sunday dress is designed with the idea of a modern little black dress. A dress which is versatile and which you can wear during the day and the evening. [...]
Pink, either you love it, or you hate it At Studio Heijne we love pink! Because it stands for femininity and has been used as a symbol by human rights movements such as Pussy Hats Project. It's a modern color reflecting our zeitgeist. For me pink represents a feminist view on [...]
Have you heard about the ZOZO suit? It a Japanese unisex suit which helps you measuring your body size without using the traditional measurement tape. Of course we love this at Heijne. Who doesn't want help measuring? Testing the ZOZO suit. I ordered the suit and tested if it worked [...]
I can't believe it's only 3 weeks ago I met Alexandra Dahlström for the first time in my store! With certain persons you just click and that's how I felt with Alexandra. I fell in love with her from our first "date". We looked at trailers from her coming movies, [...]
Every year Mc Kinsey & Company publish "The State of fashion" report. The report describes the big tendencies within fashion and predicts where fashion is heading in the future. When I first read this report, I made a spontaneous dance and shouted YES! Because this report is not just any [...]
The videos show you how to take your body measurements correctly. The video guide is language accompanied and we recommend turning on the volume.
Let´s start taking your measurements. You need a measurement tape and 5 minutes of your time. Put yourself in front of a mirror, this can help. Wear tight clothes or only underwear for the best result.
Chat with us for help or book an online measurement session here:
To measure your chest, position and pull the tape measure around your body where your chest is as broadest (under your armpits, around your back and back to the front) to get the right measure.
Fold the measurement tape around your natural waist, where it is as smallest, a few cm above your belly bottom. Keep it parallel to the floor. Avoid holding your breath or pulling your stomach.
TIP: If you are unsure, measure 21 cm straight down from the chest. There is your most defined waist according to our measurement system.
Pull the tape around the widest part of your hips. Adjust the tape measure slightly up and down to ensure that it is the widest part. Look in the mirror to assure you keep the tape straight.
Measure from top of shoulder to desired length.
For dresses measure first to your hips, then bend and adjust measurement tape to
get the right length. For asymmetrical dresses measure to the shortest part of the
For skirt length: Place the tape on your earlier defined waist. Hold the tape on your knee and secure the tape with one hand. Bend forward and measure to the length desired. Measure from your waist (earlier defined) to length desired. For asymmetrical skirts measure to the shortest part of the skirt.
Are you experiencing that the sleeves of your top or dress often too tight around your biceps? We recommend measuring your biceps and adjust the measurement.
Define your biceps by bowing your arm and tensing your muscles. Measure around the widest part of your upper arm.
Measure the exact sleeve length you want. Place the tape on your shoulders and measure to your elbow. Hold the tape on your elbow and let go of the upper part. Then measure the final length from your elbow to the length desired.
Measure the inside of your leg: Place the tape directly under your crotch and measure first to your knee.
Hold the tape on your knee and let go the upper part. Then measure the final length from your knees to the length desired.
Hold your leg straight and place the measuring tape tight around your thigh.
Pay attention that the measuring tape is placed on the largest part of your thigh
Hold your leg straight and place the measuring tape tight around your knee. Pay attention that the measuring tape is placed in the middle of your kneecap.
Place the measuring tape around the fullest part of your calf for the right measurement. Pay attention that the measuring tape is placed straight.