We stand for equality, equal opportunity and the right to be 100% you. Size–free, fear less and vulnerable. New customize options to midi dress Sunday have arrived. Choose colours and details and make it yours. About Sunday dress The relaxed and straight fit can be tempered with the including d-ring [...]
4 reasons why you should try these jeans With this jeans we tackle one of the biggest challenges for women when shopping for denim. 45% of all women struggle to find clothes that fit (according to this New York Post article). Even our own survey with our customers shows that [...]
Standard sizes are crap 'Today I was listening to a conversation between 3 stylish women who sat a few meters from my desk. It went like this: I used to be a size 38, but now I am rather a 40 or 42, but I still buy 38 and pretend [...]
Read about why we are introducing custom made jeans and trousers (scroll down for info about the launch) It all starts in the fitting room... [caption id="attachment_24656" align="aligncenter" width="2000"] Fitting rooms can be frustrating[/caption] The frustation with fitting rooms. I stand in the cold lights of a dressing room with [...]
Custom made is the new black Read here our top 7 list of the best brands (within fashion, sports and even furniture) which offer custom made products. They all have different approach to customization, which is pretty cool. For example, some brands monogram one’s initials. Other brands offer the possibility [...]
Almost all fashion brands use the standard size system (size 34-36-38 etc). The problem with this system is that standard sizes don't benefit you personally. They are not invented to serve you and give you a perfect fitting garment. In contrast, they are invented to benefit mass production. And therefor [...]
Scroll down for the step-by-step measuring guide. I know it's a bit scary to measure your size, if you are not used to do that. It can also be a bit confronting. Maybe you don't want to know your measurements? It can happen for example that you always thought you [...]
Why a customized dress? You have been buying fast fashion (ready-to-wear trendy clothes) for many years, which you already know how disappointing the results can be. Standardized sizing does not have good connotation for consumers. For instance, you are likely aware that a size 6 at Zara fits differently from [...]
For a few weeks ago Ebba Bucht Lugani wrote on her blog about how she was customising our Workday dress online and than ordered it. I personally handed over the beautiful box with her dress in it 2 days ago. Todays she published the result on her blogg Fantastic dinner [...]
Åsa is stylish and inspiring woman and we are very happy to have her as our customer. Read more about her style and how she personalized her Studio Heijne dress. Åsa lives in Stockholm, where she also works as a teacher. Can you describe your style? I always dress depending [...]
The videos show you how to take your body measurements correctly. The video guide is language accompanied and we recommend turning on the volume.
Let´s start taking your measurements. You need a measurement tape and 5 minutes of your time. Put yourself in front of a mirror, this can help. Wear tight clothes or only underwear for the best result.
Chat with us for help or book an online measurement session here:
To measure your chest, position and pull the tape measure around your body where your chest is as broadest (under your armpits, around your back and back to the front) to get the right measure.
Fold the measurement tape around your natural waist, where it is as smallest, a few cm above your belly bottom. Keep it parallel to the floor. Avoid holding your breath or pulling your stomach.
TIP: If you are unsure, measure 21 cm straight down from the chest. There is your most defined waist according to our measurement system.
Pull the tape around the widest part of your hips. Adjust the tape measure slightly up and down to ensure that it is the widest part. Look in the mirror to assure you keep the tape straight.
Measure from top of shoulder to desired length.
For dresses measure first to your hips, then bend and adjust measurement tape to
get the right length. For asymmetrical dresses measure to the shortest part of the
For skirt length: Place the tape on your earlier defined waist. Hold the tape on your knee and secure the tape with one hand. Bend forward and measure to the length desired. Measure from your waist (earlier defined) to length desired. For asymmetrical skirts measure to the shortest part of the skirt.
Are you experiencing that the sleeves of your top or dress often too tight around your biceps? We recommend measuring your biceps and adjust the measurement.
Define your biceps by bowing your arm and tensing your muscles. Measure around the widest part of your upper arm.
Measure the exact sleeve length you want. Place the tape on your shoulders and measure to your elbow. Hold the tape on your elbow and let go of the upper part. Then measure the final length from your elbow to the length desired.
Measure the inside of your leg: Place the tape directly under your crotch and measure first to your knee.
Hold the tape on your knee and let go the upper part. Then measure the final length from your knees to the length desired.
Hold your leg straight and place the measuring tape tight around your thigh.
Pay attention that the measuring tape is placed on the largest part of your thigh
Hold your leg straight and place the measuring tape tight around your knee. Pay attention that the measuring tape is placed in the middle of your kneecap.
Place the measuring tape around the fullest part of your calf for the right measurement. Pay attention that the measuring tape is placed straight.