Sustainable, Custom fitted & 30 days open purchase

Wendy Heijne


No more standard sizes and standard fashion. I believe in fashion personalized by you. Thats why I have founded Studio Heijne. By blogging I hope to add some colour to your daily life. And hopefully inspire you to think outside the box and to try the new way of shopping: personal slow-fashion instead of mass-produced garments

Stories of Heijne

Face masks: dispose or reuse?

Face masks have become a part of our everyday lives.

But why are we comparing them with disposable panties? Sit down, relax and read to increase your understanding.

Silk Face Mask Rosé, 269 SEK/ €26

Government recommendations

In most countries wearing a face mask in public spaces is obligatory. Now Sweden also updated their guidelines and recommends to wear face masks in public transport regardless of time and indoor as in stores and at workplaces.

Dispose or reuse?

Disposable surgical face mask

The most common face mask in Sweden. You have probably all seen this unflattering , but effective blue mask. Disposable face mask are made of paperish material (non-woven) and should be discarded immediately after use. 

When wearing this mask, you protect others from your gems and splashes. That’s why they work the best if everyone one uses them.  

Washable face mask

Face masks made of fabric have the same feature of protecting others while wearing them. But in contrary of the medical mask, you can wash and re-use them. Fabric face mask are recommended by WHO for people under 60 years without underlying diseases.

Denim Face Mask, 269 SEK/ €26

Would you wear disposable panties?

At Studio Heijne, we think it’s important to rethink our habits now face masks are used on a daily basis. For a sustainable life style we have to reduce the use of disposable products and replace them with washable ones. Or otherwise the new problem may be that disposable face masks will litter our streets.

Do you WASH your panties?

Disposable panties have many similarities with disposable face masks. They are both effektive and unattractive. The advantage with disposable panties is that you don’t need to wash them. You DO need to wash fabric panties after every use and that’s a disadvantage, but we do it anyway without thinking. So why not apply this on face mask too? Let’s make it a routine to wash them as we do with panties to reduce the amount of disposable products as a part of sustainable living.

Face Mask de Luxe Black, 289 SEK/ €28
Children’s Face Mask, 249 SEK/ €24

What are the features of Heijne’s washable face masks?

  1.  They have 3 functional layers (see picture): (1) A luxurious silk layer on the outside (2) Changeable filter from Spunbond in the middle. You can buy additional 10-packs with filters. (3) A soft layer of natural silk on the inside, gentle to the skin.
  1. They have a good fitting . The adjustable ear loops and the metal nose wire make sure the face masks is right on place.
  2. Surprise: our face masks are reusable! You can wash them over and over again. Reusable products are by definition more sustainable than disposable products, because they give less waste.
  3. Our face mask are sustainably produced. All our face masks are crafted by our skilled seamstresses in our atelier in Lithuania. We have visited the atelier numerous time and know that the employees work in very good conditions and get a decent salary.
From Studio Heijne’s atelier in Lithuania
Silk Face Mask Navy, 269 SEK/ €26

Take care, stay safe and stay fashionable.

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